Work Experience

RESUME

PUBLIC RELATIONS & DIGITAL
COMMUNICATIONS SPECIALIST NORDICS

Jan 2023 - Present

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Polish Tourism Organisation /

polen.travel/sv
polen.travel/dk
polen.travel/no
puola.travel | Stockholm, Sweden

Overall responsibility for PR & Communication activities on area level in Nordics.

Responsible for creating and implementing the PR & Communication activities.

Supporting media relations, organising and hosting PR-events and study tours for area stakeholders including travel agencies and media.

Participating the largest travel fairs in the Nordics.

Planning, coordination and design of digital and print ads for popular travel newspapers, magazines and portals as well as implementing and distributing newsletters (CRM) B2C and B2B in Nordics.

Some of the main responsibilities

Project management

Travel Writing

Event Management

Search Engine Optimization (SEO)

Social Media Manager

Development

Campaign manager

Digital marketing development

Media Engagement

GLOBAL PARTNER &
PROJECT MANAGER

2017-2019

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Etraveli Group / Smart Media

etraveligroup.com | Stockholm, Sweden

Etraveli Group - World’s leading e-commerce offering a broad range of flights, accommodation and other travel-related services.

Smart Media - Media Sales department that helps customers with insights from travelers and marketing solutions.

Managing global partnerships within the travel-related customer portfolio including airlines and destination marketing organisations.
Responsible for managing over 70 accounts.

Planning and managing strategic marketing campaigns on behalf of the customer in own and 3rd part partners channels.

Management of the strategic media campaigns (often hands-on production and ad-opt.
Representation of the company at the largest tourist fairs in Europe as well as organisation and participation iat the events and workshops.

2018 has contributed with sales over 50% of the team's goal (approx. 2.7 M SEK) without a sales responsibility.

Some of the main responsibilities

Project management

Management of the strategic media campaigns

Ad-opt

Campaign setup and optimisation.

Tourist exhibitions

Representation on the largest tourist fairs in Europe.

PR and Event Management

Organising events and workshops and keeping relations with media and influencers

Sales

2019 has contributed with sales over 50% of the team's goal (approx. 2.7 M SEK)

Managing over 70 accounts

Planning and managing strategic marketing campaigns on behalf of the customer in own and 3rd part partners channels.

Some Etraveli Group's brands

Some clients I have worked with

EXECUTIVE SALES REPRESENTATIVE
FOR AIRBALTIC AND AEGEAN AIRLINES
IN SWEDEN

2012-2016

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TAL Aviation Nordics AB

talaviation.com | Upplands Väsby, Sweden

Representation and Sales Management for two airlines with departures from Swedish airports to European destinations.

Establishment, Building and maintaining active relationships with local stakeholders including travel agencies, media, tourist boards and airports.

Driving demand, sales and improve brand perception and positioning in markets

Planning, delivering and managing airlines integrated comms and strategic marketing plans on the Swedish markets .

Suggesting strategic partnerships and sponsorship opportunities.

Analysing market and monitoring the competition.

Improving commercial dimensions compared to the previous year by renegotiating conditions and strengthen the future cooperation.

Localising the corporate key messages and suggest local angles

Some of the main responsibilities

Relationship building

Establishment, building and maintaining active relationships with local stakeholders including travel agencies, media, tourist boards and airports.

Project Management

Planning, delivering and managing airlines integrated comms and strategic marketing plans on the Swedish markets.

Analys

Analysing market and monitoring competitors activities

Sales

Driving demand, sales and improve brand perception and positioning in markets.

Business plan

Suggesting strategic partnerships and sponsorship opportunities

Negotiations

Improving commercial dimensions compared to the previous year by renegotiating conditions and strengthen the future cooperation.

Agent for both airline's activities on Swedish market

Some clients I have worked with

PR & IT & ADMINISTRATION

2009-2015

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Polish Tourism Organisation

polen.travel/sv 

polen.travel/no 

polen.travel/dk 

puola.travel/fi | Stockholm, Sweden

Promoting Poland as an attractive tourist destination in Nordics

Some of the main responsibilities

Relationship building

Establishment, building and maintaining active relationships with local stakeholders including travel agencies, media, tourist boards and airports.

Study tours

Study tours for area stakeholders including travel agencies and media.

Media production

Planning, coordination and design of digital and print ads for popular travel newspapers, magazines and portals as well as implementing and distributing newsletters (CRM) B2C and B2B in Nordics.

Website administration

Administration, development and management of the Polish official national tourist website in 4 languages.

PR & Communication

Overall responsibility for PR & Communication activities on area level in Nordics.

Fairs

Participating the largest travel fairs in the Nordics.

Negotiations

Improving commercial dimensions compared to the previous year by renegotiating conditions and strengthen the future cooperation.

Media monitoring

Support with media monitoring and reporting (through Meltwater monitoring system)

RESTAURANT MANAGER
EVENT MANAGER
WAITER

2008-2011

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Mälarpaviljongen

malarpaviljongen.se | Stockholm, Sweden

Mälarpaviljongen is a verdant oasis with a restaurant, bar, and alfresco section, located on the pier, waterfront and a barge at Norr Mälarstrand with a stunning view of the waters of Riddarfjärden. Atmospheric, cozy local restaurant and high-spirited bar with great music. Open during the summer season only.

Management and hands-on leadership

Motivated by financials and targets and have experience working with business administration
Coordinating daily Front- and Back of the House restaurant operations
Delivering superior service and maximize customer satisfaction.

Managing a team of 60 employees, organise and supervise shifts

Recruiting and training new and current employees on proper customer service practices

Appraise staff performance and provide feedback to improve productivity

Ensuring compliance with sanitation and safety regulations (HACCP)
Managing restaurant’s good image and suggest ways to improve it

Promoting the brand in the local community through word-of-mouth, events, concerts and VIP dinners.

Finding ways to reach a broader audience by cooperating with Visit Sweden and Stockholm’s Visitors Board.

Responding efficiently and accurately to customer complaints

Implementing policies and protocols that will maintain future restaurant

Some of the main responsibilities

Management

Coordinating daily Front- and Back of the House restaurant operations.

Staff performance

Appraise staff performance and provide feedback to improve productivity.

Handling complains

Responding efficiently and accurately to customer complaints.

Routines

Implementing routines and protocols that will improve efficiency

Staff Management

Managing a team of 60 employees, organise and supervise shifts.

Recruiting

Recruiting and training new and current employees on proper customer service practices.

HACCP

Ensuring compliance with sanitation and safety regulations

PR

Promoting the brand in the local community through word-of-mouth, events, concerts and VIP dinners.

Cooperation

Finding ways to reach a broader audience by cooperating with Visit Sweden and Stockholm’s Visitors Board.

WAITER

2007-2008

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Café Opera

cafeopera.se | Stockholm, Sweden

Stockholm’s best night club.

Some of the main responsibilities

Customer satisfaction

Delivering superior service and maximize customer satisfaction.

VIP

Taking care of the VIP guests

WAITER

2007-2008

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Fredrikshovs Catering

fredrikshovscatering.se | Stockholm, Sweden

Some of the main responsibilities

Customer satisfaction

Delivering superior service and maximize customer satisfaction.

VIP

Taking care of the VIP guests

Let's connect

Do not hesitate reaching out to cultivate professional one-to-one cooperation with solid performance and robust ideas.

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