RESUME
PUBLIC RELATIONS & DIGITAL
COMMUNICATIONS SPECIALIST NORDICS
Jan 2023 - Present
Polish Tourism Organisation /
polen.travel/sv
polen.travel/dk
polen.travel/no
puola.travel | Stockholm, Sweden
Overall responsibility for PR & Communication activities on area level in Nordics.
Responsible for creating and implementing the PR & Communication activities.
Supporting media relations, organising and hosting PR-events and study tours for area stakeholders including travel agencies and media.
Participating the largest travel fairs in the Nordics.
Planning, coordination and design of digital and print ads for popular travel newspapers, magazines and portals as well as implementing and distributing newsletters (CRM) B2C and B2B in Nordics.
Some of the main responsibilities
Project management
Travel Writing
Event Management
Search Engine Optimization (SEO)
Social Media Manager
Development
Campaign manager
Digital marketing development
Media Engagement
GLOBAL PARTNER &
PROJECT MANAGER
2017-2019
Etraveli Group / Smart Media
etraveligroup.com | Stockholm, Sweden
Etraveli Group - World’s leading e-commerce offering a broad range of flights, accommodation and other travel-related services.
Smart Media - Media Sales department that helps customers with insights from travelers and marketing solutions.
Managing global partnerships within the travel-related customer portfolio including airlines and destination marketing organisations.
Responsible for managing over 70 accounts.
Planning and managing strategic marketing campaigns on behalf of the customer in own and 3rd part partners channels.
Management of the strategic media campaigns (often hands-on production and ad-opt.
Representation of the company at the largest tourist fairs in Europe as well as organisation and participation iat the events and workshops.
2018 has contributed with sales over 50% of the team's goal (approx. 2.7 M SEK) without a sales responsibility.
Some of the main responsibilities
Project management
Management of the strategic media campaigns
Ad-opt
Campaign setup and optimisation.
Tourist exhibitions
Representation on the largest tourist fairs in Europe.
PR and Event Management
Organising events and workshops and keeping relations with media and influencers
Sales
2019 has contributed with sales over 50% of the team's goal (approx. 2.7 M SEK)
Managing over 70 accounts
Planning and managing strategic marketing campaigns on behalf of the customer in own and 3rd part partners channels.
Some Etraveli Group's brands
Some clients I have worked with
Some biggest campaign examples
EXECUTIVE SALES REPRESENTATIVE FOR AIRBALTIC AND AEGEAN AIRLINES IN SWEDEN
2012-2016
TAL Aviation Nordics AB
talaviation.com | Upplands Väsby, Sweden
Representation and Sales Management for two airlines with departures from Swedish airports to European destinations.
Establishment, Building and maintaining active relationships with local stakeholders including travel agencies, media, tourist boards and airports.
Driving demand, sales and improve brand perception and positioning in markets
Planning, delivering and managing airlines integrated comms and strategic marketing plans on the Swedish markets .
Suggesting strategic partnerships and sponsorship opportunities.
Analysing market and monitoring the competition.
Improving commercial dimensions compared to the previous year by renegotiating conditions and strengthen the future cooperation.
Localising the corporate key messages and suggest local angles
Some of the main responsibilities
Relationship building
Establishment, building and maintaining active relationships with local stakeholders including travel agencies, media, tourist boards and airports.
Project Management
Planning, delivering and managing airlines integrated comms and strategic marketing plans on the Swedish markets.
Analys
Analysing market and monitoring competitors activities
Sales
Driving demand, sales and improve brand perception and positioning in markets.
Business plan
Suggesting strategic partnerships and sponsorship opportunities
Negotiations
Improving commercial dimensions compared to the previous year by renegotiating conditions and strengthen the future cooperation.
Agent for both airline's activities on Swedish market
Some clients I have worked with
PR & IT & ADMINISTRATION
2009-2015
Polish Tourism Organisation
puola.travel/fi | Stockholm, Sweden
Promoting Poland as an attractive tourist destination in Nordics
Some of the main responsibilities
Relationship building
Establishment, building and maintaining active relationships with local stakeholders including travel agencies, media, tourist boards and airports.
Study tours
Study tours for area stakeholders including travel agencies and media.
Media production
Planning, coordination and design of digital and print ads for popular travel newspapers, magazines and portals as well as implementing and distributing newsletters (CRM) B2C and B2B in Nordics.
Website administration
Administration, development and management of the Polish official national tourist website in 4 languages.
PR & Communication
Overall responsibility for PR & Communication activities on area level in Nordics.
Fairs
Participating the largest travel fairs in the Nordics.
Negotiations
Improving commercial dimensions compared to the previous year by renegotiating conditions and strengthen the future cooperation.
Media monitoring
Support with media monitoring and reporting (through Meltwater monitoring system)
RESTAURANT MANAGER
EVENT MANAGER
WAITER
2008-2011
Mälarpaviljongen
malarpaviljongen.se | Stockholm, Sweden
Mälarpaviljongen is a verdant oasis with a restaurant, bar, and alfresco section, located on the pier, waterfront and a barge at Norr Mälarstrand with a stunning view of the waters of Riddarfjärden. Atmospheric, cozy local restaurant and high-spirited bar with great music. Open during the summer season only.
Management and hands-on leadership
Motivated by financials and targets and have experience working with business administration
Coordinating daily Front- and Back of the House restaurant operations
Delivering superior service and maximize customer satisfaction.
Managing a team of 60 employees, organise and supervise shifts
Recruiting and training new and current employees on proper customer service practices
Appraise staff performance and provide feedback to improve productivity
Ensuring compliance with sanitation and safety regulations (HACCP)
Managing restaurant’s good image and suggest ways to improve it
Promoting the brand in the local community through word-of-mouth, events, concerts and VIP dinners.
Finding ways to reach a broader audience by cooperating with Visit Sweden and Stockholm’s Visitors Board.
Responding efficiently and accurately to customer complaints
Implementing policies and protocols that will maintain future restaurant
Some of the main responsibilities
Management
Coordinating daily Front- and Back of the House restaurant operations.
Staff performance
Appraise staff performance and provide feedback to improve productivity.
Handling complains
Responding efficiently and accurately to customer complaints.
Routines
Implementing routines and protocols that will improve efficiency
Staff Management
Managing a team of 60 employees, organise and supervise shifts.
Recruiting
Recruiting and training new and current employees on proper customer service practices.
HACCP
Ensuring compliance with sanitation and safety regulations
PR
Promoting the brand in the local community through word-of-mouth, events, concerts and VIP dinners.
Cooperation
Finding ways to reach a broader audience by cooperating with Visit Sweden and Stockholm’s Visitors Board.
WAITER
2007-2008
Some of the main responsibilities
Customer satisfaction
Delivering superior service and maximize customer satisfaction.
VIP
Taking care of the VIP guests
WAITER
2007-2008
Fredrikshovs Catering
fredrikshovscatering.se | Stockholm, Sweden
Some of the main responsibilities
Customer satisfaction
Delivering superior service and maximize customer satisfaction.
VIP
Taking care of the VIP guests
