One destination, several conversations
A journalist needs a compelling editorial angle. A travel company needs an offer that fits its customers. A traveller needs a reason to imagine the trip and enough information to take it further. The same destination story must work across these different needs without losing its identity.
The practical scope
My experience spans media and trade contact, fairs, press and study trips, promotional events, newsletters, website administration and digital or print production. The early reference from director Malgorzata Hudyma documents Joomla work, material for four markets, press monitoring and the creation of presentations and films. My current senior role brings these strands together with later commercial and digital experience.
A record of work over time
The portfolio includes the 2010 Chopin project, a documented cultural visit to Kraków in 2014 and a later Nordic gourmet campaign. They show different scales of work: a major institutional event, a carefully coordinated programme and a campaign connecting content with many partners. Each is presented with its own context rather than as interchangeable proof of one marketing formula.
What I bring forward
Knowledge of the destination matters, but so does understanding the market receiving the message. This work has taught me to connect cultural context with practical execution: selecting the right story, making information usable and helping partners contribute to a coherent experience.
Continue exploring
Gourmet Poland
A Nordic campaign built around an inviting idea: discover Poland through its food, cities and hospitality. My public campaign recap describes my role in leading and coordinating “Win a Gourmet Trip to Poland”.
Chopin 2010
A documented early chapter in my destination-marketing career: participation in the team behind the “Chopin / Polska—The Course” promotional project and its VIP gala in Stockholm City Hall in June 2010.
Kraków 2014
Programme planning, local guides, excursions and thoughtful restaurant suggestions. A letter addressed to me after a September 2014 group visit shows how practical preparation can strengthen a cultural experience.
A useful conversation starts here.
Tell me about the question, project or opportunity you have in mind.
