Dariusz Cydejko · Stockholm
Turkish Airlines 2017 · behind an international campaign
A campaign report from my Etraveli period documents newsletters, audience-extension activity and banner placements across travel websites. It offers a concrete view of the production and distribution behind international travel marketing.
What the report contains
The supplied report records campaign placements in travel-media environments, including examples of airline creative and CRM distribution. The portfolio uses a selected non-financial page as visual context. The full internal report and its commercial tables are not published here.
The professional context
My Etraveli role combined global partner and project management with campaign coordination and practical production. The report belongs to that period and illustrates the environment in which I worked. It does not, by itself, establish sole authorship of every creative asset or individual responsibility for every reported result.
The practical lesson
A campaign can look like a single idea while depending on a large number of versions, placements, schedules and checks. Its quality depends on keeping those details aligned with the partner’s message. This is where commercial understanding and production discipline become part of the same job.
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Etraveli Group
At Etraveli Group / Smart Media, 2017–2019, I worked as Global Partner & Project Manager across an international portfolio of airlines and destination marketing organisations.
Digital communication
I connect campaign messages with the places people meet them: websites, landing pages, newsletters, display advertising and social content. The aim is a coherent experience rather than a collection of disconnected formats.
Partnerships & projects
International collaboration needs commercial understanding and practical ownership. I have worked between airlines, destinations, travel retailers, media and internal teams, translating different priorities into shared work.
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